Why is the famous dancer holding a chicken on this magazine cover?

There are some things you see during the day that just inspires you and helps you get going.
On the flipside, there are things you see and it zaps the energy from you. The latest cover of House of Maliq magazine belongs to the latter. When the magazine cover was brought to my attention, I wanted to call it a day and go home. I am currently writing this piece on fumes. God give me strength.
play

We all thought Toke Makinwa's controversial photo for FAME Magazine in September was bad but dancer Kaffy holding a chicken is way worse. It is horrible. The photo on its own looks terrible with Kaffy's expressionless face as she holds a chicken that has clearly seen better days.
Kaffy on the second cover of House of Maliq magazine cover play Kaffy on the second cover of House of Maliq magazine cover
(Instagram/houseofmaliq)
Oddly, this House of Maliq issue is called 'The Daring Issue' but there is nothing daring about that cover. The fonts are not working. The magazine cover feels claustrophobic and aesthetically speaking it is not visually attractive. Magazine covers are meant to attract you to buy the magazine, this right here does the opposite, it repels. This would have been better as a Yoruba movie poster.
Surely, this concept wasn't clearly thought through. Holding a chicken is not a bad idea, but when the concept isn't expertly executed then the results can be bad, just like this magazine cover.
Beyonce in BEAT Magazine play Beyonce in BEAT Magazine
(BEAT Magazine )
To make matters worse, this idea looks like a rip-off of Beyonce's Beat Magazine cover in January 2016. Now we can see why Kaffy's magazine cover isn't really working.
While the House of Maliq magazine cover is a boring close up of Kaffy's face and an ugly chicken, the BEAT magazine cover takes full advantage of Beyonce's sexy body. The queen of pop music rocked a white swimsuit and the American flag draped over her shoulders. She holds a fluffy clean white chicken. In this photo, the chicken acts as a prop. It doesn't share the spotlight with Beyonce. Without the chicken, Beyonce's photo would have still been dope.
Now the chicken comes into play with an active role in a well constructed photo play Now the chicken comes into play with an active role in a well constructed photo
(BEAT Magazine )
When Beyonce brings the chicken close to her face, the composition of the photo makes it compelling and intriguing.
You can't say that about Kaffy's photo. Take away the chicken and you still have a very bad photo. What message was this photo supposed to pass across? What's the theme? Someone had a brainwave that this concept would look good, but unfortunately, it didn't come out that way.
Kaffy semi nude photo play This would have been a better cover (Instagram)

One of the reasons why magazines don't sell in this part of the world is because of unimaginative covers. Good photos don't have to be expensive. The Beyonce photo is not expensive but creative. This House of Maliq cover is far from creative.

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